Big Ideas

Real Impact.

I am an experienced interim marketing lead, I step into organisations during change, growth or repositioning. I’ve worked across industries. from healthcare to chip making, from B2B to consumer brands.

Different sectors but one constant: understanding what people need and turning that into communication that works.

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Kennemerhart

Duration: 8 months, replacing for a pregnancy leave

Reporting to: director of communications

Reference upon request

I joined the communication team working across strategic communications, social media, PR, and internal communication. I supported key themes such as healthcare innovation, employer branding, organizational development and acted as a sparring partner to leadership.

Key achievements:

📈 Developed and executed the first cross-channel content strategy to bring consistency, focus and streamlined planning workflows.

📢 Launched a company-wide platform to increase leadership visibility and support organizational change.

📸 Initiated and launched an internal influencer network to amplify authentic employee-driven stories.

🤖 Introduced AI tools to improve content efficiency and workflow consistency.

Increased organic exposure:

  • Secured over 900,000 earned media impressions, local and national

  • Grew LinkedIn followersbase by 12%

  • Doubled Facebook reach in 6 months and +64% more interactions

  • Launched Instagram: +50% in followers, +278% engagement in two months.

Duration: Three year on and off, depending on the business need.

Reporting to: Global director of marketing communications.

Reference upon request

ASM

Building up and working with the global marketing and communications team reporting to C-level.

My responsibilities:

Redefine and roll out the new brand strategy for ASM

  • Conduct a brand analysis and deliver recommendations

  • Manage the visual rebranding executed by a design agency

  • Guide the implementation of the new brand - coordinate roll out internal and external

  • Manage a complex stakeholder landscapeDigital marketing: Conduct a brand analysis and deliver recommendations

Digital marketing:

  • Development of the new corporate website - setting up the RFP, vendor

  • selection, design, development and launch - budget EUR 300K

  • Manage and improve the website based on analytics

  • Social media - Set up processes for LinkedIn and ramp up the number of

  • posts. Increased followers base by 14% in 6 months organically.

Employer value proposition, manage the roll out internallyManage the visual rebranding executed by a design agency

Trusted advisor, to senior management and mentor junior colleagues

Duration: annual every year since 2019

Reporting to: Head of public policy Benelux

Reference upon request

Meta

Organization of an annual campaign around "The day of the entrepreneur” , a collaboration between Meta and MKB-Nederland.

My responsibilities:

Organize a get-together on the day of the entrepreneur between C-level, national politicians and Dutch entrepreneurs.

Amongst the participants are the country executive from Meta, top management of MKB-Nederland and national politicians. The aim is to engage with dutch entrepreneurs at their business, to get their story heared by politicians, so they can share their successes and challenges to take back to the Hague.

Content creation for social media

Examples:

  • Working visit at Prins petfoods

  • Working visit at Wholy greens

  • Talkshow at MKB-Nederland

  • Group debate at Spoorwegmuseum